KATANANGA played a pivotal role in the global launch of Vredestein’s new Ultrac Pro tyre, a campaign executed across multiple countries. A key highlight of the 3D Design was the immersive 3D animations displayed on the iconic Piccadilly Circus 3D screen in London, a standout moment in DOOH (Digital Out-of-Home) advertising.

As 3D Lead, Jurg Neve from KATANANGA worked closely with Studio M’s in-house 3D department in Eindhoven, texture artist Julien Kraakman, and animator Kees Sparnaaij from Artbox, an Amsterdam-based agency. KATANANGA was responsible for the 3D design and 3D animation, ensuring the technical and creative execution met the high standards required for this ambitious project.

KATANANGA’s expertise in CGI, VFX, and 3D motion design brought the Ultrac Pro tyre to life, delivering an impactful visual experience to audiences worldwide.